Market of Android, iOS and windows mobile phones

We live in the age of the internet. With technology the way we use our devices have changed drastically too. In only about a decade back, our mobile phones were mainly used for calling or sending SMS. The android & iOS technologies have totally revolutionized the way we use our mobile devices today. 

We can now hardly imagine our lives without our Smart phones or Tabs. The way we work, get entertained or socialize have undergone a sea change. The social media platforms like Facebook, Whatsapp totally dominate the way we socialize and communicate with friends or relatives. 

The market for mobile devices and Android, iOS and Windows mobile phones are at all time high. With the Telecom operators fighting it amongst themselves, it is clear that the customer is here to gain from the severe competition.

HTSM is one of the leading Mobile App Development Company in Kolkata at very affordable rates. So we thought it to be appropriate, to explore the market for android, iOS and Windows mobile phones in India. 

We will also male you aware as to why you need the right Mobile apps to boost your business in the current scenario. 

Smart Phone market in India

According to media reports India registered 109.1 million units of Smartphone shipments with a marginal 5.2 per cent annual growth in 2016. This was reported by a market research firm International Data Corporation (IDC). 

Over all the Chinese players led the pack. In the fourth quarter of 2016, Smartphone shipments reached 25.8 million units. So it is clear that the Smart phone market in India is huge. The penetration of these latest devices in India in recent times has been phenomenal. With almost every other person carrying a Smart phone. 

Thus with it the demands for mobile based platforms like android, iOS and windows have risen sharply as well. In case you are to survive the fiercely competitive market of today you must have well designed mobile apps and with it mobile optimized web sites.

Why have Mobile apps for your business?

In recent times studies are showing that by 2020 most of the devices like desktops, laptops and other traditional ones would be replaced by mobile devices. The internet trends are shifting steadily. You need to be t up to date with the latest ones you would lose out to competition. Right now mobile is the way to go. 

Mobile Apps can generate mobile traffic, increase sales, and it can even spur up customer engagement. It would provide you a definite edge over your competition. In fact studies in the field show that 57% of mobile users will abandon your website if it takes more than 3 seconds to load. 

Your shopping cart must be optimized for mobile devices. Failing this it is likely that 30% of your potential customers will abandon a purchase.

Demand of Web development and design in 20 century

One of the greatest advancements made in the field of technology in the current century is the development of the internet. It has totally revolutionized the way we live today. Be it working, banking, shopping, entertainment or socializing with the World Wide Web everything has gone through a dramatic change in ways we could hardly imagine even about 2 decades back. Today anything you want is just a click away. 

As a result most businesses want to get on the internet.  The booming growth of the internet has also led to cut throat competition. A website is your businesses identity on the internet.

The importance of Website designing and development in current scenario

The quality of high quality website to survive the cut throat competition is of prime importance. The increased competition on the internet has meant that the expectation levels in terms of graphics and user friendliness had grown with and thus the demand for the professional web designing and web development has grown by many times in the recent future.

The most important elements in web designing and web development you need to consider

A recent study shows that the appearance of the website determines about 60% of its overall success. Thus in terms of website design proper colour schemes are very important for right web designing. Apart from this the right fonts, titles are all important for your website design. The proper spacing too is important as it ensures that the web pages do not appear too cluttered. Besides relevant content in terms of texts, graphics and videos need to be relevant. The USPs of your business or services you offer need to be highlighted as well.

But a professional website is not about how good your website looks. 

There are many other factors as well. The user friendliness is very important. Easy  navigability needs to be ensured for user-friendliness. The user must be able to access the information he or she is looking to access easily. Besides the Search engine friendliness is another key element of any website. In order to ensure higher internet traffic into your website, your website must rank high on the Search Engine Result pages (SERP). Each web page must also have the "Call To Action", for having sufficient amounts of conversions against the traffic coming into your website.

The landing page too must be sufficiently optimized and pass the "3 minute litmus test". this is that it should be able to convey  1. Who you are? 2. What you do? 3. What Benefit the visitor can get? 

Your website also be mobile responsive. As more and more people access the internet over mobile devices your website must be mobile responsive. 

To conclude we can say that the demand for the professional web designing and web development is likely to grow steadily in the future. 

The reason is that internet is the future of business. Not only must your website be professionally designed and developed but it must be ready for the future too. In terms of technology Artificial intelligence and Virtual reality are the technology of the future. So you must be ready on all fronts. 

In case you are looking for the best web designing, web development or mobile apps in Kolkata then you must get in touch with at HTSM . We are the leaders in the field. To know more please visit our website

Why API is useful to your Business?

We are sure that quite frequently you come across the acronym of "API" on the internet. Are you aware about what it is? Are you aware how it can benefit your business? If not we will try to make you aware in this blog about what it is and how it can benefit your business. Being in the business of providing API Solutions we at HTSM Technologies Pvt Ltd, thought it would be appropriate to inform you about the same. So let us first understand what the API is.

What is API? 

APIs are known as Application Programming Interfaces.   To tell you in brief, an API is a way for an application to talk to or share information with another application. It is beyond doubt that being able to share information among st people or between applications or programs is quite a complex task. Computers can communicate with each other, very easily when they can interpret what is said.  

It is much like dealing with a very literal person.  A computer will only share exactly what is asked of it and only in the format that is requested.

The API uses a small subset of code from the program’s overall code. This keeps the primary program's database fully safe and secure while still allowing for full access to the data that is being accessed.  This not only keeps the intellectual property separate but also creates an extremely efficient method of sharing data.

Examples of use of API and how they benefit businesses 

We all use applications that make use of APIs quite frequently For example .  Google Maps, Facebook, Yelp and others all use APIs to integrate some functionality that they want. Yelp uses a Google Maps API to show a map of the location of the business.

 

  The benefit to Yelp is that by leveraging Google Maps, it does not have to stay up-to-date on all the map changes. On the other hand for Google Maps by connecting with Yelp , it   gains additional brand exposure by having its name on every map that is shown.

How API can benefit your business?

APIs are most often well-documented for a given application.  This need arises because developers who create new apps and new programs have to interface them with other applications and programs.

APIs are invisible to most people.  These are generally only of interest to developers. These APIs could be used to pull information from one application. They can be also be used to synchronize data. This is what makes it very powerful.
API may also benefited for a recharge business for recharge solution, Online money transfer tickets booking, Insurance and many more,  .  

If you have two applications running that service two different parts of your organization, there may be a need to ensure that key data gets shared across each application. For example in case of your business you may be having data which is to be used by two departments like the Finance and sales department. With API the data can be synchronized by both the departments. The data needs to be updated only once to be effectively used by both the departments. If these two systems are exchanging information on a regular basis then the efficiency increase and can give your business an extra edge. This way, it also helps to save time and cost. 

To conclude we can say that the API solutions are indeed great for any business. In case you require any type of API solution for your business please visit - www.htsm.in